How is Snapchat Score Calculated?

Snapchat has become one of the most popular social media platforms, known for its unique features like disappearing photos and videos, filters, and interactive lenses. Among the many intriguing aspects of Snapchat, one feature that has captured users’ curiosity is the Snapchat Score. But have you ever wondered how this score is calculated? In this article, we will delve into the fascinating world of Snapchat’s scoring algorithm and uncover the factors that contribute to your Snapchat Score.

Understanding the Snapchat Score:

The Snapchat Score is a numerical representation of a user’s activity on the platform. It is visible to others and can be found beside the user’s username on their profile. The score reflects the engagement and usage patterns of an individual on Snapchat.

The Calculation Process:

While Snapchat has not explicitly revealed the exact algorithm used to calculate the Snapchat Score, through observation and analysis, several factors have been identified that are believed to influence the score. Let’s explore these factors:

1. Sent and Received Snaps:

The number of snaps you send and receive plays a crucial role in determining your Snapchat Score. Each time you send or receive a snap, your score increases incrementally. However, it is important to note that the score is not based on the actual content of the snaps but rather on the quantity of interactions.

2. Stories:

Posting and viewing stories on Snapchat also contribute to your Snapchat Score. By actively sharing stories and engaging with the stories posted by your friends, you can increase your score.

3. Discover Content:

Snapchat’s Discover section features content from various publishers, celebrities, and influencers. Interacting with this content by watching, reading, or swiping through Discover stories can positively impact your Snapchat Score.

4. Chatting:

Engaging in chats with your friends through Snapchat’s messaging feature can boost your score. The frequency and duration of your conversations may influence your score, encouraging users to maintain active communication.

5. Snapstreaks:

Snapstreaks occur when you and a friend exchange snaps consecutively for several days. Maintaining long Snapstreaks not only helps strengthen your friendship but also contributes to increasing your Snapchat Score.

6. In-app Achievements:

Snapchat occasionally introduces challenges or milestones for users to complete. These can range from using specific lenses to unlocking trophies by achieving certain milestones. Accomplishing these in-app achievements can earn you additional points towards your Snapchat Score.

7. User Engagement:

Snapchat rewards active and consistent users. The more frequently you use the app, the higher your Snapchat Score is likely to be. It encourages users to stay engaged and spend more time on the platform.


While the exact formula behind Snapchat’s scoring algorithm remains undisclosed, it is evident that the Snapchat Score reflects a user’s overall activity and engagement on the platform. By actively sending and receiving snaps, viewing stories, interacting with Discover content, participating in chats, maintaining Snapstreaks, and unlocking achievements, users can increase their Snapchat Scores. Understanding these factors allows users to navigate the Snapchat world strategically while having fun with friends and exploring the various features the app has to offer. So, keep snapping and watch your score soar!