How To Get More Instagram Followers For Free (6 Easy Steps)

If you want to get more Instagram followers for free, so you have come to the right place. In this post, We will share our experienced ways to get more followers on Instagram.

Instagram is a popular social media platform worldwide. Initially, it was only a photo-sharing app, but with the addition of amazing features, its popularity is increasing day by day.

Due to its popularity among users, lots of businesses are making their online presence by advertising on Instagram.

If your Instagram profile is not so popular, then it’s time to learn strategies to get real and organic Instagram followers.

If you will have more Instagram Audience, then you will get more opportunities to engage with users and work with brands. So, you can earn money while making posts on Instagram.

Brands take easy ways to increase Instagram followers fast. They pay for services to get more likes and followers, but this way is not good.

This is because Instagram Algorithm works regularly to remove paid and low-quality accounts.

So, in this guide, you will learn the benefits of getting more Instagram followers, and the ways to get more Instagram followers for free.

What are the benefits of having more Instagram followers?

These are some benefits of having more Instagram followers.

1. Earn Money

If you have more followers and your posts are liked by a large audience, then you can get the opportunity to work with advertisers.

Advertisers pay some money for making a post featuring their products.

2. Get more clients

Lots of businesses increase their followers to increase the online presence of their brands to get more sales. So, if you have a business account and more Instagram followers, then you will get more clients who want to purchase your product or service.

3. Become Famous

If you want to get fame and name, then Instagram is the best option. If you post something that is liked by your audience, then you will get more Instagram followers automatically.

When your followers increase rapidly, then you will be at the stage where you will become more famous.

4. Become an Influencer

If you have different kinds of creativity, and unique concepts, then you can create an account for this and make it popular.

It will be like influencing creativity or a concept. For this, you will need a good amount of Instagram followers to become an Influencer.

5. Get More Website Visits

If you are an owner of a website and want to increase its traffic, then you can add the link to your site in the bio section of your Instagram profile.

The more you will have Instagram followers, the more chances of website visits.

So, now take a look at the ways to get Instagram followers.

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6 Ways to Get More Instagram Followers

These are the ways to increase followers on Instagram.

1. Optimize Your Account

First, you need to optimize your account to gain more followers on Instagram. If you run a business, then create your brand’s Instagram bio as a homepage to your account.

A good bio, username, or profile image helps people to know your account. These things also help to form the foundation of your brand. If you put a link in your bio, then it can drive traffic to your website.

You can try marketing or product pages that relate to your Instagram account to post the link to your business.

You can also create landing pages with IG links to the last few contents of the brand’s feed.

Keep the username of your Instagram account which is related to the actual brand and can be searched easily. You should keep your username short to be easily recognizable by the audience.

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2. Create an Instagram Marketing Strategy

You need to create an effective marketing strategy to grow on Social Media.

Focus on increasing more Instagram followers is a good goal for marketing strategy, it alone can’t make your Instagram account successful. So, you have to choose goals for a large plan which connects to social marketing goals.

Select a reason to increase Instagram followers. They may be to:

  • Increase the visibility of a brand
  • Drive more sales
  • Increase traffic to your site

If you will focus on these goals, then you can grow your Instagram account. These goals will help you to compel the brand to new visitors and help to get loyal followers.

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3. Determine the Purpose of Your Instagram Account

This step is not for those who use Instagram for social aspects only. But, if you want to make an effort towards a business goal, it is important to determine the purpose of the account.

Almost 90% of people follow brands on Instagram. It is also because lots of businesses have their accounts on Instagram.

You can select a niche for your account to stand out from others. When you get decent followers in a particular niche, then you can change the niche of your account with the support of your followers.

You have to select a purpose of your account to:

  • Be accountable for a specific outcome.
  • Increase the results of steps towards goals.

Read More: How to add a link to an Instagram story

4. Make a Content Strategy

After selecting the niche and creating a marketing strategy, now you have to think about content. It can be a tough part to get success on Instagram.

The content can be in text or visual form. When you post random content on Instagram, then you attract random people. These random people won’t take action to help you in business growth.

On the other hand, when you create content for a targeted audience, then you get good followers. These followers will engage with your business more and take a call to action.

So, you need to make a content strategy according to your business goals.


First of all, you need to know about Context and Content. Content and Context are both different things but can’t exist without each other.

Content means what you create and the context is the meaning of your content.

Same Content marketing is known as delivering good information to the audience whereas Context marketing is known as delivering the right information to the right person at the right time.

People Centric Content

To succeed on Instagram, you have to humanize yourself and your brand. Audience loves the content which relates to you and your brand.

If you want to show off your company culture, then this type of content is the best option. You can give people behind-the-scenes looks of your team, and how they work with each other.

You can get more Instagram followers if you do something best in your company. This type of content makes an emotional response in the audience to get more connected to your business.

Product Centric Content

This content is useful to drive more sales to your business.

Sales oriented content should look natural to get more response from the audience.

Text-based content

This type of content can be created with a niche like motivation and inspiration. This is easy content that can create a good impact on the audience.

If you are a beginner or Just starting off, then you can start with quotes. You can use apps to create this type of content easily.

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5. Post Content Regularly

To get more followers on Instagram, you have to set a schedule to post content regularly. When you get followers in the beginning, then you have to realize they followed you.

So, to deal with this situation, you can set an easy daily schedule to post content. Brands should post only a few contents to avoid spam on the account but should keep it consistent.

Almost 200 million Instagram users log on daily on the platform. So, to increase your Instagram account visibility, try publishing content a few times a day.

According to research, it is found that the best time to post content on Instagram for higher engagement is 10 am to 1 pm.

You can also post your content in between these timings to get the highest engagement from the users.

When you stick to a schedule, then you build a consistent experience for your followers to make them remember your brand.

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6. Promote Your Instagram Account

You can promote your Instagram account on other platforms to get more Instagram followers.

Your account should be easy to find and discoverable by the users. So, you can create your profile on other social media platforms and can post a link to your Instagram profile.

Give a reason to the users to check out your profile, like you can offer discounts, coupon codes, etc.

In the starting phase, when you have just created an Instagram account, then try to publish a minimum of 12 posts before promoting the account on other platforms.

You can pin your best Instagram posts on the top and can share them on other social channels.

Try Paid Advertising to increase the visibility of your account on other social media channels, so users can easily find and follow you on Instagram.

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These were the easy steps that you can follow to get more Instagram followers. You can’t think how many benefits you can get from having more Instagram followers.

You can work with brands, earn money, become famous, become an Influencer, increase business sales, or increase site traffic with more Instagram followers.

So, to get more Instagram followers, you first need to make a goal, then select a niche and target audience, and after that, you have to set up a content strategy.

When all these things are done, you have to make a schedule to post content regularly.

After posting more than 12 pieces of content, you can share your Instagram profile on other social media channels.

Frequently Asked Questions

How to get 1000 Instagram followers?

You can use these tools to get more followers on Instagram.

  • Reposting feature
  • Content creation tool
  • Instagram hashtag generator
  • Automated DMs

What is the meaning of 1M followers on Social media platforms?

1M followers mean 10,00,000 or 10 lakhs followers on Instagram.

How to know who Unfollowed you on Instagram?

You can check it by Selecting the Unfollowers tab to find the list of profiles that unfollowed you on Instagram.

What are the best apps to get more Instagram followers?

There are some best apps to increase followers on Instagram.

  • Grow Social
  • GetInsta
  • StimSocial
  • Buffer
  • HootSuite